BILLY DUVALLE

®2024

BROWN AGEECY

BROWN AGEECY

English with Ease — Online English School

English with Ease — Online English School

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English with Ease is a boutique online English school. The founder approached us with the request to build a promotion strategy on Instagram, expand the audience, create a clear brand positioning, and attract students to new programs (including IELTS preparation and a speaking club).

English with Ease is a boutique online English school. The founder approached us with the request to build a promotion strategy on Instagram, expand the audience, create a clear brand positioning, and attract students to new programs (including IELTS preparation and a speaking club).

Client

Eng with Ease

DELIVERABLES

• BRAND POSITIONING, MISSION & TONE OF VOICE • FULL BRAND IDENTITY: VISUAL STYLE, PALETTE, TYPOGRAPHY, TEMPLATES • CONTENT PLAN, SCRIPTS, SHOOTING BRIEF & VIDEO REFERENCES • VIDEO PRODUCTION: EDITING, SUBTITLES, MOTION, EFFECTS • LEAD MAGNET DEVELOPMENT & INTEGRATION INTO FUNNEL • ADVERTISING CAMPAIGNS SETUP, TESTING & TRAINING FOR CLIENT • BRANDED GOOGLE TEMPLATES FOR LESSONS & PRESENTATIONS • TRAINING ON SOCIAL MEDIA MANAGEMENT AND CONTENT CREATION

Problem

• NO UNIFIED STRATEGY OR CONSISTENT VISUAL IDENTITY • FRAGMENTED INSTAGRAM ACCOUNT THAT LACKED TRUST • NO CLEAR TARGET AUDIENCE SEGMENTATION (ADULTS, TEENS, PARENTS) • NO SALES FUNNEL, LEAD MAGNETS, OR CONVERSION MECHANICS • MINIMAL AD BUDGET REQUIRING HIGH EFFICIENCY • MANY TASKS WITH SHORT DEADLINES, CREATING STRATEGIC PRESSURE

Resultat

• +293 followers in 1.5 months, 174k total profile reach • 100+ lead magnet downloads • 140 qualified leads, ads CTR 15% • Successful IELTS group launch (main goal) • Speaking Club launched and growing • Instagram turned into an effective acquisition channel • High reach & conversions despite minimal ad budget • Full transfer of templates, tools & campaigns for independent growth

- No unified strategy or consistent visual identity. - The account looked fragmented and lacked trustworthiness. - Key target audience segments (adults, teenagers, and parents) were not clearly defined. - No sales funnel, lead magnets, or conversion mechanics were in place. - The advertising budget was minimal, requiring maximum efficiency. - There were many tasks to deliver within a short timeline, which was a significant challenge.

- No unified strategy or consistent visual identity. - The account looked fragmented and lacked trustworthiness. - Key target audience segments (adults, teenagers, and parents) were not clearly defined. - No sales funnel, lead magnets, or conversion mechanics were in place. - The advertising budget was minimal, requiring maximum efficiency. - There were many tasks to deliver within a short timeline, which was a significant challenge.

- Conducted audience, competitor, and market analysis to define positioning, mission, and tone of voice. - Developed full brand identity: visual style, fonts, color palette, and templates for posts and stories. - Built a detailed content plan, scripts, and references for video production. - Prepared a shooting briefing so the client could independently record video content. - Processed raw content into final production: editing, adding subtitles, motion, and effects to maximize engagement. - Designed and implemented a lead magnet integrated into the sales funnel. - Launched advertising campaigns, tested hypotheses, and trained the client to run ads independently. - Created branded Google templates for lessons and presentations. - Conducted training sessions on social media management, content production, and advertising.

- Conducted audience, competitor, and market analysis to define positioning, mission, and tone of voice. - Developed full brand identity: visual style, fonts, color palette, and templates for posts and stories. - Built a detailed content plan, scripts, and references for video production. - Prepared a shooting briefing so the client could independently record video content. - Processed raw content into final production: editing, adding subtitles, motion, and effects to maximize engagement. - Designed and implemented a lead magnet integrated into the sales funnel. - Launched advertising campaigns, tested hypotheses, and trained the client to run ads independently. - Created branded Google templates for lessons and presentations. - Conducted training sessions on social media management, content production, and advertising.

- +293 followers in 1.5 months, with a total profile reach of 174k. - Over 100 downloads of the lead magnet. - 140 qualified leads, ad campaigns with 15% CTR. - Successfully recruited a group for IELTS preparation (a key client goal). - Launched and developed the Speaking Club, which was also a priority. - The account became an effective student acquisition channel. - Achieved high reach and conversions with a minimal advertising budget. - The client received ready-to-use templates, tools, and ad campaigns for future independent use. - Cooperation was finalized with a full transfer of materials, building a solid foundation for ongoing growth.

- +293 followers in 1.5 months, with a total profile reach of 174k. - Over 100 downloads of the lead magnet. - 140 qualified leads, ad campaigns with 15% CTR. - Successfully recruited a group for IELTS preparation (a key client goal). - Launched and developed the Speaking Club, which was also a priority. - The account became an effective student acquisition channel. - Achieved high reach and conversions with a minimal advertising budget. - The client received ready-to-use templates, tools, and ad campaigns for future independent use. - Cooperation was finalized with a full transfer of materials, building a solid foundation for ongoing growth.

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