BILLY DUVALLE

®2024

BROWN AGEECY

BROWN AGEECY

FBA — Business Incubator in Poland

FBA (Freedom Business Area) is a business incubator for IT and digital specialists in Poland. The client approached us with the request to establish a consistent lead flow, refresh social media positioning, and create a comprehensive marketing strategy covering advertising, PR, and events.

FBA (Freedom Business Area) is a business incubator for IT and digital specialists in Poland. The client approached us with the request to establish a consistent lead flow, refresh social media positioning, and create a comprehensive marketing strategy covering advertising, PR, and events.

Client

Freedom Business Area

DELIVERABLES

• Market & competitor analysis • Brand mission, positioning & tone of voice • Updated visual style for social media • Full marketing strategy (ads, content, PR, events) • Content production: shooting, editing, scripts, posting • Ad campaigns setup & troubleshooting (unblocks, launches) • Lead funnels & messaging logic • PR activities: media publications, Telegram placements • Participation in industry forums & partner events • System for regular lead generation across channels

Problem

Ads were not generating leads, no stable client flow • Social media style didn’t match the product level • No systematic marketing strategy • Ad accounts faced frequent blocks • No public presence (no events, no media publications) • Client wanted to enter forums & media but had no foundation yet

Resultat

Market & competitor analysis, brand mission & positioning, archetypes & tone of voice, full brand identity, marketing strategy & funnels, regular content production

- Ads were not generating leads, and there was no steady client flow. - Social media style did not match the product level. - No systematic marketing strategy was in place. - Ad accounts faced frequent blocks. - The client aimed to gain public exposure (forums, media), but had no events or publications yet.

- Ads were not generating leads, and there was no steady client flow. - Social media style did not match the product level. - No systematic marketing strategy was in place. - Ad accounts faced frequent blocks. - The client aimed to gain public exposure (forums, media), but had no events or publications yet.

- Developed and implemented a marketing promotion strategy. - Refreshed positioning and social media style. - Set up content production: filming, editing, scripts, posting. - Solved ad account blocking issues and launched campaigns. - Organized FBA’s participation in industry forums and partner events. - Initiated PR activities: media publications (including several articles on dev.by) and placements in Telegram channels.

- Developed and implemented a marketing promotion strategy. - Refreshed positioning and social media style. - Set up content production: filming, editing, scripts, posting. - Solved ad account blocking issues and launched campaigns. - Organized FBA’s participation in industry forums and partner events. - Initiated PR activities: media publications (including several articles on dev.by) and placements in Telegram channels.

- Initial stage: ~15 new clients per month for the subscribtion. - Current stage: 50+ clients monthly — through combined channels (recommendations, ads, social media, events, media publications). - Technical advertising issues resolved, steady lead flow launched. - FBA gained media presence (articles, forum participation), becoming an additional source of clients and brand awareness.

- Initial stage: ~15 new clients per month for the subscribtion. - Current stage: 50+ clients monthly — through combined channels (recommendations, ads, social media, events, media publications). - Technical advertising issues resolved, steady lead flow launched. - FBA gained media presence (articles, forum participation), becoming an additional source of clients and brand awareness.

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