BILLY DUVALLE

®2024

BROWN AGEECY

BROWN AGEECY

ProType — Industrial 3D Printer Manufacturer

ProType is a company producing industrial 3D printers. The client approached us with the task of building clear positioning, preparing marketing materials for investors, and setting up a steady lead flow.

ProType is a company producing industrial 3D printers. The client approached us with the task of building clear positioning, preparing marketing materials for investors, and setting up a steady lead flow.

Client

ProType

DELIVERABLES

Comprehensive market & competitor analysis, positioning refinement for EU/GCC/CIS, strategic website structure with conversion-focused messaging, investor and distributor materials, exhibition brochure, Yandex.Direct lead-gen setup, and an in-progress long-term marketing strategy with GTM recommendations.

Problem

No clear product value presentation, unstructured website failing as a lead tool, absence of systematic promotion or ad campaigns.

Resultat

Stable targeted lead flow, updated positioning, conversion-driven website, full market analysis, investor & distributor materials, high-intent leads handed to sales.

• No clear positioning for EU/GCC/CIS markets • No structured website or conversion-driven messaging • No systematic promotion or lead generation • No market intelligence for expansion (size, trends, competitors) • No investor-ready materials explaining value & ROI • Missing distributor materials and sales-ready assets • Limited understanding of market risks, opportunities & niches

• No clear positioning for EU/GCC/CIS markets • No structured website or conversion-driven messaging • No systematic promotion or lead generation • No market intelligence for expansion (size, trends, competitors) • No investor-ready materials explaining value & ROI • Missing distributor materials and sales-ready assets • Limited understanding of market risks, opportunities & niches

Solution - Developed a brochure for exhibitions and offline events. - Created website structure, conducted target audience and competitor analysis. - Built a clear client roadmap on the website, focusing on USP and calls to action (CTA). - Prepared an investor presentation. - Launched Yandex.Direct campaigns, generating a regular flow of targeted leads.

Solution - Developed a brochure for exhibitions and offline events. - Created website structure, conducted target audience and competitor analysis. - Built a clear client roadmap on the website, focusing on USP and calls to action (CTA). - Prepared an investor presentation. - Launched Yandex.Direct campaigns, generating a regular flow of targeted leads.

• Full analytical foundation: industry overview, competitor analysis & SWOT • Clear market-entry recommendations for EU/GCC/CIS • TAM–SAM–SOM estimation and segment potential prioritization • Investor presentation prepared and used in sales cycles • Conversion-focused website structure built with refined messaging • Updated positioning and value proposition for different markets • Distributor & sales materials created for outreach • Yandex.Direct campaigns launched → stable flow of targeted inquiries • Several high-intent leads transferred to the sales team • Successful exhibition presence supported by new brochure & materials

• Full analytical foundation: industry overview, competitor analysis & SWOT • Clear market-entry recommendations for EU/GCC/CIS • TAM–SAM–SOM estimation and segment potential prioritization • Investor presentation prepared and used in sales cycles • Conversion-focused website structure built with refined messaging • Updated positioning and value proposition for different markets • Distributor & sales materials created for outreach • Yandex.Direct campaigns launched → stable flow of targeted inquiries • Several high-intent leads transferred to the sales team • Successful exhibition presence supported by new brochure & materials

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